CMOShare

I managed SEO and wrote content for 25+ websites. These included standard and specialty dental office websites.

Year
2021-2023

Job Focuses

I managed SEO for 25+ clients on a monthly basis. Here are some of the tasks I worked on:

  • Performing SEO audits for new specialty websites

  • Designing wireframes for specialty website builds to maximize user experience

  • Conducting keyword research

  • Improving our local SEO efforts by streamlining listing management

  • Wrote meta titles and meta descriptions to include highly-searched keywords

  • Wrote blog posts based on highly-searched queries

  • Creating monthly reports to send to clients

Managed SEO

All of our websites were built and managed in Wordpress. Things I worked on include:

  • Refreshing meta titles and meta descriptions using our Yoast SEO plugin

  • Writing alt (alternative) text for for all photos on the site for screen reader and ADA purposes

  • Writing and adding blog posts

  • Resizing and optimizing photos before adding them to the site

Managed Web Content

I love being adapatable and learning new skills. In this role, I learned a few cross-functional skills including:

  • Graphic Design: I designed many brochures and other marketing materials for my clients using Adobe Creative Suite (Illustrator, InDesign, Photoshop)

  • Google Ads: I learned how to manage google ads and how organic search and paid search work hand-in-hand

  • Paid Social Media: I managed Facebook ads for a few clients and improved my platform familiarity

  • Organic Social Media: I helped create monthly content calendars for our clients to utilize

Learned Cross-Functional Skills

Stand-Out Websites

  • I managed this site for the entire time I worked at CMOShare, and got to see a lot of great growth:

    • Increased their web traffic by 187%

    • Conversions increased by 1019%

    • Increased organic web traffic by 144%

    • Increased monthly website visibility by 13%

  • This was a pediatric dental site that I managed SEO and paid search for. Here are some organic search metrics that I achieved in this role:

    • Increased sessions by 6%

    • Decreased bounce rate by 7%

    • Increased website visibility by 7%

  • This website saw great growth in marketing ROI. We provided monthly ROI scorecards for clients, where I managed data-entry and execution for these scorecards. Here are some metrics from their ROI scorecard:

    • Increased their actual ROI by 21%

    • Increased their new patients by 22%

    • Increased organic search traffic by 34%

How I achieved success in this role:

  • Created monthly reporting for each of the websites I managed.

  • Wrote new content for each of the websites I managed on a monthly basis.

  • Wrote new blogs based on keyword research to increase web traffic for relevant topics.

  • Learned about user experience (UX) best practices including minimizing page speed, being mobile first and more.

  • Trained new employees on search engine optimization strategies.

  • Updated meta titles and descriptions based on keyword research to improve visibility.

Paid Search

Google Ads

I managed paid search campaigns for a few of my SEO clients in this role. The metrics below are for the client Grin Dentistry which was a pediatric dental office, that I also managed monthly SEO for.

Here are some quick metrics on how I improved paid search performance:

  • Increased CTR by 41%

  • Increased impressions by 19%

  • Increased clicks by 69%